Episode 013: Laid Off at 45, One Wolf Pack, and Still Building with Bryan Todd
Episode Summary
Most people see the layoff coming before it hits. Bryan Todd saw it too. The IT industry had been shedding jobs by the tens of thousands, Dell, Intel, HP, whole teams gone in a quarter. Bryan had been killing it at his company, maxed out on every performance metric, building products people actually used. None of that mattered. Wednesday morning his manager called, ran through the HR script like a stranger, and Friday was Bryan's last day. He took it personally. He admits he probably should not have, but he did.
What followed was over two hundred resumes, three final-round interviews that all fell apart, and one VP who told Bryan plainly that his experience was the problem. He was too capable. Too seasoned. Too much of a threat to a thirty-year-old hiring manager trying to protect his own seat. By January, Bryan had stopped waiting for a door to open and decided to build one himself. He took a home inspection course in March, launched his LLC on April fifth, and by June and July was doing more inspections in his first year than most newcomers see in two. Then October hit and the market dropped out from under him.
Bryan Todd is a Black Hawk mechanic turned multi-deployment combat veteran turned cybersecurity professional turned home inspector turned entrepreneur. He and Karl served together overseas more than twenty years ago, and this episode is the first time they have actually sat down and talked through what those decades since have looked like. What comes out of it is a conversation about self-awareness, systems thinking, the cost of lashing out at the people closest to you when the business gets hard, why abundance is not just a philosophy but a practical business strategy, and what the word "good" can do when your temperature hits 103 and you are an hour from done on a client's inspection and you want to cut a corner.
This episode is for anyone who has been handed a door closing and is still standing in the hallway trying to figure out what to do next.
In This Episode, You'll Discover:
- How Bryan saw the layoff coming in a market shedding thirty thousand jobs at a time, and what it actually felt like the Wednesday morning his manager called and ran through the HR script like a stranger
- Why Bryan kept his composure on the day he was laid off but did not start feeling the real pressure until the following summer, and what that gap between the hit and the fear reveals about resilience built through military service
- The VP who told Bryan his experience was the problem, too capable and threatening to a younger hiring manager, and how that conversation finally broke the job search and pushed him toward building his own thing
- How Bryan used systems and process thinking developed during deployments to Pakistan and Iraq to build a home inspection business from scratch, including how he studied eight to ten hours a day for four to six weeks after getting licensed
- Why Bryan spent two months selling cars after his home inspection business stalled in October, what he learned about overcoming objections and qualifying leads, and why he walked away the moment the lot asked him to do things he could not get behind
- The abundance mindset Bryan applies to his direct competitors, calling them when he cannot take a job, sending business their way, and why he believes the one-way-street version of that relationship always reveals itself quickly
- Why lashing out at the people closest to you when business gets hard is not just a personal failure but a systems problem, and what Bryan does to protect his marriage and his kids from absorbing the business stress
- The after-action review culture from their Army days and how Bryan still uses that framework to ask for feedback on his business, including a blind survey he sent to every realtor in his referral network
Key Takeaways:
- A Closed Door Is Not a Dead End. It Is Data. Bryan did not spiral when he got laid off. He got clarity. He had spent enough time in environments where everything goes sideways at once to recognize that a closed door usually means something better is on the other side. The problem most people have is they stand staring at the door that closed instead of looking for the one that just opened.
- Self-Awareness Is a Skill, and It Has to Be Practiced. Bryan credits the military's after-action review culture with giving him a head start on this. When you have had to stand in front of your peers and walk through every decision that led to a mistake in a life-or-death situation, asking a client how you could have done better feels manageable. Most people avoid the mirror entirely. Bryan built a career on walking toward it.
- Your Business Stress Is Not Your Family's Fault. Do Not Make It Their Problem. Bryan is direct about this. When the business is bleeding, the easiest person to take it out on is the one who loves you most. He has watched guys lose marriages right after going bankrupt. It is not a coincidence. The financial pressure was the trigger, but the lashing out was the cause. He has learned to pick his battles, manage what he shares at home, and protect the relationship that is holding everything together.
- Surround Yourself With People Smarter Than You, Then Show Up for Them. Bryan does not just receive from his circle. He sends jobs to competitors he trusts, offers feedback to guys who call him when they are struggling, and treats the abundance mentality as a reciprocal contract. If you are always the one asking and never the one giving, the circle notices. Do not be the one-way street.
- Every Job Has a Tax. Bryan sold cars for two months when his inspection business hit a slow season. He hated ninety-five percent of it and sold fourteen cars in the first four weeks. What he took with him was worth the entire experience: how to overcome objections, how to qualify a lead, how to read a room. Skills transfer. The juice you squeeze from a hard season does not expire.
- Systems and Processes Win. Especially When You Are a One-Man Operation. Bryan applies E-Myth thinking to his home inspection business. The technical work, the actual inspections, is maybe twenty to thirty percent of what running the business requires. The rest is marketing, taxes, relationship building, route management, client communication. Every veteran who thinks they can just show up and do the work finds this out the hard way. Build the systems before you need them.
- Good. That is Bryan's mantra when things go wrong. Not a speech. Not a three-step framework. Just good. It is a signal that something is being learned, a challenge is being absorbed, and another shot at doing it better is coming. He used it at a hundred and three degrees in an attic with an hour left on a big inspection. He did not cut the corner.
- Say No Before Your Yes Stops Meaning Anything. When Bryan launched, he joined every chamber and association and said yes to everything. Then he realized he was spending time in rooms that were not moving the needle, and the clients who needed him most were not getting his best. Saying no is not antisocial. It is prioritization. The people you say no to will survive. The ones you said yes to because you overcommitted will not forget the drop in quality.
Timestamps:
- [00:00] Karl introduces Bryan Todd, a brother from twenty-plus years ago stationed overseas together
- [02:10] Bryan's sixty-second version: Lakeland, Florida, the Army, Germany, Iraq, Afghanistan, retail, drones, systems engineering, cybersecurity, and home inspection
- [04:30] The layoff: October, a Wednesday phone call, a manager running the HR script, and Friday as the last day
- [07:00] Why Bryan did not panic on the day it happened but started feeling the heat the following summer
- [09:15] Karl's parallel story: moving the family overseas as a defense contractor and getting cut nine months in
- [11:30] The identity hit: what losing the provider role does to a man and how Bryan processed it without letting it spiral
- [14:00] Karl's ad break: the Reforge Challenge at reforgedchallenge.com
- [15:00] God closing doors and opening others: why Bryan credits his faith for his composure on the day of the layoff
- [18:30] Self-awareness defined: what it actually looks like in practice, why humility is not a weakness, and the shadow Karens of Facebook
- [22:00] The feedback loop: how Bryan runs blind surveys to his referral network and what a team of forty taught him about crowdsourcing problems
- [26:00] After-action reviews: the Army culture that gave them both a cheat code for handling hard feedback
- [29:30] The abundance mindset in practice: calling competitors, sending jobs, and why rising water lifts all ships
- [34:00] Why lashing out at the people closest to you is the most common and most destructive response to business stress
- [37:30] Twenty-one years of marriage, picking battles, and what Bryan has learned about what to share at home and what to hold
- [42:00] The decision to build: two hundred resumes, three final rounds, and the VP who said experience was the problem
- [46:00] From January to April fifth: how Bryan went from the decision to the LLC, the training course, and the launch
- [50:00] June, July, and the drop: kicking it in summer then watching the market stall in October
- [53:00] Two months selling cars: hating ninety-five percent of it, selling fourteen in the first four weeks, and taking the skills home
- [58:00] Karl's ad break: the Reforge Challenge at reforgedchallenge.com
- [59:00] Analysis paralysis: why fear disguises itself as perfectionism and what it costs people who wait for everything to be ready
- [01:03:00] What the military gave him as a business owner: systems, processes, the E-Myth, and the franchise prototype model
- [01:08:00] Grit defined for this season: removing emotion, turning on logic, dissecting the problem, and getting people aligned
- [01:11:00] The mantra: good. What it means, where it came from, and how Bryan used it in a hundred-and-three-degree attic
- [01:14:00] Subtraction: saying no to chambers and associations that were consuming time without moving the needle
- [01:17:00] The pass-forward question from Honey in Episode 12: what is one thing you wish you had learned earlier in life or business?
- [01:21:00] Bryan's question for the next guest: what do you consider success?
- [01:24:00] Where to find Bryan and Karl's close
Resources & Links:
- Book: "Extreme Ownership" by Jocko Willink (referenced in discussion on humility and self-awareness)
- Book: "Never Split the Difference" by Chris Voss (referenced as essential reading for anyone in business who says they hate sales)
- Challenge: The Reforge Challenge at reforgedchallenge.com
Connect with Bryan Todd:
- Website: https://unifiedinspection.com
- LinkedIn: https://www.linkedin.com/in/homeinspectorarkansas/
- Facebook: https://www.facebook.com/profile.php?id=61574838545387
- YouTube: https://www.youtube.com/@UnifiedInspection
Connect with Karl Jacobi:
- Website: https://successwithkarl.com
- LinkedIn: https://www.linkedin.com/in/karljacobi
- Facebook: https://www.facebook.com/karl.jacobi
- Instagram: https://www.instagram.com/successwithkarl
- YouTube: https://www.youtube.com/@KarlJacobi
- TikTok: https://www.tiktok.com/@veteran808
Creators and Guests
Host
Karl Jacobi
Host of The Grit Factor Podcast, Resilience & Performance Coach, Founder, Entrepreneur, Combat Veteran
